There can be serious repercussions if you select a a bad name for your business, regardless of your industry. When one selects a name for their restaurant, any name is pretty much fair game. That said, it would be nice to see a little more creativity from the restaurant industry as a whole. The omnipresence of “Ray’s Pizza” joints and the obsessive use of the owners name in the name of a business are just a few underwhelming examples.
I appreciate it when a restaurateur tries to change things up a bit and such is the case with Flip Burger Boutique here in Atlanta. In this day and age, it is pretty darn easy to do market research. Figure out what’s out there and try something different. Consequently, I have got to call FAIL for the newest burger spot to abuse the New York dining scene. The owners and/or PR people all decided that FLIP would be a good name for the place. Ughghg… details and pictures of the crap food are up on AHT.